Communications Projects
This section of the website is to display work that was completed for my Master's Degree in Communications with a focus on Public Relations. This is a collection of final projects that were written and counted as a significant part of my overall grade. Click the images to access the files.
Corporate Writing Samples
Click the titles to open the sample documents
A recently admitted patient has been diagnosed with Middle East Respiratory Syndrome (MERS), a respiratory infection caused by coronavirus and related to severe acute respiratory syndrome or SARS virus. A hospital employee has since fallen ill. The public and hospital patients are concerned about their safety and the spread of this illness. The press release explains the situation and puts people at ease.
Mounting internal rumors have arisen regarding a reduction in the workforce due to low sales and budgetary constraints. This memo is for employees to squelch the rumors and bring light to the situation. The intention is to create transparency and awareness, calm fears, alleviate tension, and elevate employee morale.
Click image for document
Crisis Communication
This assignment was to provide a crisis communication plan for KFC when the brand went through a situation where chicken was not available in certain EU locations.
Click image for document
Leadership Communication
This assignment used Lego as an explanation for quality leadership and how great leaders should operate and get the best out of their employees. It requires inspiring actions of good will and encouragement.
Click image for document
Brand Identity
and
Reputation Management
This is a PowerPoint presentation created to show how a brand can develop their identity and reputation. The brand featured is fictional.
Click image for document
PR Campaigns
This project highlights tools that can be utilized to help propel a business. This includes digital tools, understanding and identifying target audiences as well as analyzing SWOT analysis.
Graphical Samples
These images are a few of the projects I've worked on for my MA in Communications. The assignment was to create an RFP for public relations purposes. The goal was to design a bid for L'Oreal and attract them with our creativity while also supplying important information.
PowerPoint Graphic Examples
These images are samples of a PowerPoint project. They are basic examples of how a presentation can be effective without all the extra information and graphics.